Strategic advisory
Evidence-based guidance for safety programmes, compliance roadmaps, and driver transformation initiatives.
- Operating model design
- Risk analytics playbooks
- Change adoption and training
Advisory • Bespoke Software • Product Studio
AI-first partners for safer mobility and confident drivers.
Driving Better AI helps transport leaders design the road ahead—through strategy, tailored software, and products that embed intelligence into every journey. We integrate with the tools you already have and add hardware only when you need it.
Consulting partners for driving schools, fleets, and insurers
Trusted by early adopters modernising safety programmes right now
What we do best.
Engage Driving Better AI as your advisory partner, as your software delivery team, or through our own market-proven products—whichever accelerates safe, efficient mobility fastest.
Custom software creation
Human-centred design and full-stack engineering to build the digital experiences your drivers and managers rely on every day.
- Cloud-native platforms
- Mobile training experiences
- Integrations and automation
Driving Better AI products
Deploy proven products that deliver real-time coaching, incident intelligence, and performance tracking out of the box.
- CoPilot Coach
- Instructor Console
- Fleet Risk Command
5
pilot programmes live with schools and fleets
14 days
average time from discovery workshop to roadmap
24/7
support from our advisory, product, and data teams
100%
focus on partnering with your existing tools and data
Advisory partnership, without the hardware upsell.
We operate as an embedded partner for safety, operations, and innovation teams. Our consultants help you plan the next phase of your programme, quantify ROI, and stand up the data foundation required for AI-led coaching. Bring your own technology stack—we only recommend hardware when your use case demands it.
- Roadmaps for regulated and high-risk environments
- Workshops and playbooks to align executives and instructors
- Operating models to scale continuous driver improvement
- On-call experts for data governance, privacy, and compliance
Product suite ready for deployment.
Launch our flagship products independently or alongside custom solutions to accelerate insight-to-action cycles.
CoPilot Coach
Personalised feedback, micro-learning, and automated nudges delivered to drivers across mobile and in-vehicle displays.
Instructor Console
Digital ride-alongs and performance analytics for driving schools looking to standardise instruction and boost pass rates.
Fleet Risk Command
Unified fleet intelligence with predictive incident alerts, incident timelines, and compliance-ready reporting dashboards.
Built for every driving stakeholder.
Personalised experiences and measurable outcomes for drivers, instructors, schools, fleets, and insurers.
Individual Drivers
Receive AI-powered guidance, route-level feedback, and smart goal tracking to build safer habits and reduce insurance costs.
- Risk-aware route coaching
- Driving score benchmarks
- Insurance-ready reporting
Driving Schools & Instructors
Standardise instruction with digital ride-alongs, lesson plans aligned to DVSA criteria, and automated progress analytics.
- Lesson optimisation
- Instructor productivity tools
- Pass-rate analytics
Fleets & Insurers
Lower risk and costs with predictive insights, compliance automation, and single-view dashboards across every vehicle and driver.
- Predictive incident prevention
- Compliance scoring
- Loss ratio visibility
Insights in real time, action in real life.
Our models score over 40 driving behaviours and cross-reference vehicle telematics with traffic, weather, and route intensity. The result: proactive alerts that let you coach before incidents happen.
Real-time coaching
Adaptive coaching nudges delivered through mobile, in-cabin, or LMS touchpoints.
Predictive analytics
Contextual risk scoring highlights fatigue, harsh events, and compliance gaps instantly.
Evidence ready
Secure incident timelines with annotated media for claims and training reviews.
How we partner from idea to impact.
How we partner from idea to impact.
1. Discover & align
Run leadership workshops, field interviews, and data audits to set a confident direction and prioritise quick wins.
2. Design & prototype
Translate strategy into journey maps, interaction models, and validation prototypes tested with real drivers and instructors.
3. Build & integrate
Deliver modern cloud platforms, mobile experiences, and data pipelines that slot into your ecosystem without disruption.
4. Launch & optimise
Activate coaching programmes, monitor adoption, and iterate continuously with measurable OKRs and insights dashboards.
Pilot spotlight
How Northway Fleet is building a proactive safety culture.
Together with Northway Fleet we mapped fatigue risks across night routes, introduced data-informed coaching, and set up dashboards that keep leadership aligned. The pilot continues to shape their national safety rollout.
- Night-shift insight reviews now happen every week
- Coaching plans generated directly from journey data
- Leadership dashboards aligned around clear next actions
Driving Better AI Limited
Founded in Hong Kong, we bring together mobility strategists, learning designers, data scientists, and product engineers. Together we serve transport innovators who want every driver to go home safe, every journey to deliver value, and every programme to scale with confidence.
- ISO-aligned controls and data ethics baked into delivery
- Dedicated advisory pods for schools, fleets, insurers, and public sector
- Product studio investing in new AI capabilities for real-world safety
Frequently asked questions
Most organisations connect their telematics and data sources within a week. We provide white-glove onboarding and guided configuration so you can deliver insights in under 14 days.
We start with the data and devices you already own. When a programme requires additional hardware, we’ll recommend best-fit options and integrate them—never as a default upsell.
We follow ISO 27001 aligned controls, apply continuous monitoring, and keep all data encrypted at rest and in flight. Role-based permissions ensure only approved users see sensitive insights.
Absolutely. Instructors can tailor lesson plans, upload custom training modules, and set automated follow-ups based on learner progress and DVSA requirements.